Development Course And Defects of Chinese TV Shopping Industry

CRI-report)-TV shopping grew to become part of China in 1992. In 1996, the first-generation TV shopping institutions emerged that have been symbolized by ETVs and so forth. Next, both provincial satellite TVs along with the local television stations place the possibility business chance of TV shopping, many them start programs of TV shopping. However, within trying to find excessive profits, the entire industry lacks integrity. So in 2000, TV shopping industry fell towards the bottle, though it started to overall recover in 2008. Within the new-round rapid development period, customers mainly prefer TV shopping products, for example e-books, costumes, household items, electrical equipment, and so forth.

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This Past Year, obtaining a appear development momentum, industry proportions of Chinese TV shopping industry demonstrated up at roughly CNY 23.4 billion. On Sep. 10, 2009, the issue Administration of Radio, Film and tv formally issued Broadcast Management Measures of Television and radio Advertisements and Notices on Enhancement of TV Shopping Short Ads and Charge of Home Shopping Programs of Condition Administration of Radio, Film and tv synchronously, so that you can strengthen the supervision for TV shopping industry. The brand-new management measures start to be implemented since Jan. 1, 2010.

This Year, Chinese TV shopping grew to become part of a totally new period — this mixture of three systems, i.e. the phone network, television network and Internet. The inter infiltration and compatibility form a unified “big network” nationwide. Under this sort of policy background, TV shopping industry begins a totally new revolution and enters the interactive DTV shopping occasions.

On May, 24, 2011, Hao 24 shopping of Jiangsu declared its plan of developing for your nation. The “regular army” underneath the leadership within the Condition Administration of Radio, Film and tv of Chinese TV shopping industry forms the pattern of tripartite confrontation, and individuals are individually Happigo of Hunan, OCJ of Shanghai and Hao 24 Shopping of Jiangsu.

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Chinese TV shopping includes a surge space and potential. While using the increase of Chinese retail sum value, TV shopping market will was an immediate growth momentum later on, becoming among the significant channels of Chinese domestic demand market.

However, TV shopping industry possesses its own defects. Within the extended term, it’s four defects. To start with, it’s the problem of insufficient credibility. Misleading promotion has switched in to a popular industrial phenomenon, that’s given the exaggeration of functions, the endorsement of celebrities, escape of supervision and so forth. Next, it’s trying to find excessive profits. Prices of products are often more than the requirement of products. It’s pointed out that almost all product prices in TV shopping are 10 occasions greater than factory prices. Thirdly, the top quality after-purchase services cannot be guaranteed. Fourthly, it’s the problem of economic chaos. Formerly 3 years, many individuals commit crimes through embezzling data because of the low threshold, disordered employees and insufficient industrial rules.

Due to the careless checking, the exaggerating ad words, the indegent after-purchase service noisy . time and so forth, customers don’t have any belief in TV shopping industry seriously. To deal with problem, Media Shopping Professional Committee of CGCC (China General Chamber of Commerce) proposes several countermeasures. To begin with, it provides strict reference to Tv producers and enterprises fishing in troubled water. Illegal products must be disclosed for that media every three a few days additionally, it establishes industrial self-discipline testing centers with leading manufacturers of TV shopping industry along with the appear quality assurance and repair mechanisms. TV shopping manufactures can also be suggested to produce real stores. While using the approach to this mixture between real stores and television shopping will make customers possess the top quality of products and good services.