Boost Client Acquisition And Retention With Mobile phone verification

 

Spammers and scammers are causing more security breaches in businesses. These breaches can lead to a terrible customer experience and a drop in customer retention, or, worse, they can harm their brand and result in legal and financial consequences. Consistently employing phone verification for confirming phone numbers at every level of the customer lifecycle is a wonderful way to reduce the risk of security breaches. The mobile phone number is the ultimate means to authenticate user identity, with billions of numbers registered worldwide.

Here are some user management best practices for boosting client acquisition and retention with mobile phone verification:

  • Authenticate Registration – 

When a new user registers for the app, phone verification can help the user verify their identity and make sure they are who they say they are. A new user who installs an app and registers a new account will receive a PIN code by text message that must be entered into the app on their device to complete the user registration process.

  • Authorize upgrades – 

Many apps use a freemium model, which means the main software is free to use but a premium version is available for a fee. Providing a message with a PIN to authenticate mobile users’ desire to upgrade will assist decrease fraudulent downloads and reducing mistakes.

  • Reset passwords – 

Sending a code to authenticate the user’s identity when a user checks in to an app from an unfamiliar or alternate device and requests a password reset can help decrease fraud and identity theft. When a login attempt comes from an unfamiliar device, Gmail, for example, uses this method to verify their identity using their cell phone number.

  • Authorize upgrades – 

Many apps use a freemium model, which means the main software is free to use but a premium version is available for a fee. Providing a message with a PIN to authenticate mobile users’ desire to upgrade will assist decrease fraudulent downloads and reducing mistakes.

  • Reset passwords – 

Sending a code to authenticate the user’s identity when a user checks in to an app from an unfamiliar or alternate device and requests a password reset can help decrease fraud and identity theft. When a login attempt comes from an unfamiliar device, Gmail, for example, uses this method to verify their identity using their cell phone number.

Why are fake accounts made?

Let’s take a look at why someone might want to create a fake account in the first place:

  • Opening a bank account in someone else’s name is a common first step in identity theft.
  • To spam, troll, or attack legitimate people, fake profiles on social media or social apps may be created.
  • Fake accounts are also useful for taking advantage of free product samples, contests, and other opportunities. Having several accounts can help in system manipulation.

It takes very little time and money to create fake email accounts. That’s why thieves look for websites that only demand an email address and a password to verify a new user’s identity. It’s a piece of low-hanging fruit. Automated software bots can create an infinite number of fake profiles to abuse programs that validate email accounts.